NEWS RELEASE
FOR IMMEDIATE RELEASE
2/15/2022  

Contact: Sara Mertaban
Founder
sara@eidcollective.com

2021 Ramadan & Eid Survey Results

LOS ANGELES, California – Results from the second annual, 2021 Ramadan & Eid survey conducted in July 2021. Thirty-four Muslim content creators and Muslim owned companies participated in distributing the survey via their Instagram stories and Instagram posts – reaching a potential of over 771,000 people, with over 290 respondents. 2020’s survey results can be found here.

Below is an infographic, with the full survey results following.

2020 Ramadan & Eid Survey Results

Here are the full 2021 Ramadan & Eid Survey Results

Ages

18-25      11.3%
26-30     18.1%
31-39     52.6%
40-50      5.4%
50+          2.7%

Marital Status

Single      14.7%
Married  85.3%

Children’s Ages

0-5                   53.2%     
5-10                 38.9%     
10-14                19.1%       
15-18                  8.2%    
19+                     4.8%      
No Children    17.4%   

Country responses

USA                          72%
Canada                     14.60%
Various Countries  13.40%

Single source for Ramadan/Eid content?

Yes   11.3%
No   88.7%

How much do you typically spend on Ramadan & Eid decor per year?

$0-$50         47.1%
$50-$100     30%
$100-$300   18.8%
$300+            4.1%

How likely are you to make meals from an influencer’s/brand’s recipe or purchase their recommended food products during Ramadan
& Eid?

Very Unlikely       7.5%
Unlikely                9.2%
Neutral               28.4%
Likely                  43.2%
Very Likely         11.6%

Where do you prefer to buy your Eid gifts?

Online shopping         72.6%
In person shopping    27.4%

When do you buy most of your gifts for Eid?

Two months before Eid    11.6%
One month before Eid     26.4%
Two weeks before Eid      40.8%
A week before Eid             21.2%

How much did you spend last year on Eid fashion, per person? (eg. clothes, hijabs, jewelry, shoes)

$0-$50             28.7%
$50-$100         42%
$100-$300      24.6%
$300+               4.8%

When do you purchase your Eid outfits for the family? (eg. clothes, hijabs, jewelry, shoes)

Two months before Eid    20.2%
One month before Eid     30.8%
Two weeks before Eid      29.1%
A week before Eid             19.9%

Did you purchase any Ramadan or Eid specific items that an influencer or social media person talked about because of their post or story?

Yes   57.3%
No    42.7%

How likely are you to use a discount code from an article, social media post, or influencer?

Very Unlikely           5.8%
Unlikely                     5.1%
Somewhat Likely   32.5%
Likely                       56.5%

From the list below, what are the top two reasons that influence your decision to buy from Muslim-owned businesses?

Shipping Costs      23.2%
Quality of Item      62.8%
Design                     58.4%
Price                        42%
Verified Reviews   30.4%

What Ramadan & Eid content are you most interested in?

Decor                 74.7%
Gifts                   53.6%
Children            59%
Crafts & DIY     43.7%
Food                   43%
Fashion              33.8%
Spiritual             41%

Do you prefer reading a detailed article or watching a quick video about a subject? Or both? IE: how to set an Eid table, decorate with Islamic decor year-round, un-boxings of products…

Article      8.2%
Video      50.3%
Both        41.4%

For more information on Eid Collective, visit our about page or email us at hello@eidcollective.com