NEWS RELEASE
FOR IMMEDIATE RELEASE
11/30/2020      

Contact: Sara Mertaban
Founder
sara@eidcollective.com

2020 Ramadan & Eid Survey Results

LOS ANGELES, California – Results from the 2020 Ramadan & Eid survey conducted in July 2020. Five Muslim content creators and six Muslim owned companies participated in distributing the survey via their Instagram stories and Instagram posts – reaching a potential of over 279,000 people, with over 500 respondents.

Below is an infographic, with the full survey result following.

2020 Ramadan & Eid Survey Results

Here are the full 2020 Ramadan & Eid Survey Results

Ages

18-25:   26.8%
26-30:   22.7%
31-39:   39.7%
40-50:    9%
50+:     1.8%

Marital Status

Single      28.5%
Married  71.5%

Children’s Ages

0-5:      48.1%     246 ppl
5-10:    28.8%     147 ppl
10-14:   13.1%       67 ppl
15-18:     2.9%      30 ppl
19+:        5.7%      29 ppl
No Children:    33.1%     169 ppl

Country responses

USA                         330 ppl
UK                              82 ppl
Canada                      27 ppl
Various Countries  63 ppl

Single source for Ramadan/Eid content?

Yes   22.6%
No    77.4%

If yes, where do you go?

Muslim Owned Business                        69 ppl
Instagram/Facebook/Online Search   63 ppl
Amazon                                                       13 ppl
Etsy                                                              12 ppl
Big Box Retailers                                         9 ppl
Ebay                                                               6 ppl
Local & Random                                       27 ppl

How much do you typically spend on Ramadan & Eid decor per year?

$0-$50         54.5%
$50-$100     31.4%
$100-$300   12%
$300+            2.2%

How much do you typically spend on Food during Ramadan per week? (ex. cooking supplies, groceries, sweets, etc…

$0-$100         39%
$100-$200    43.7%
$200-$400    13.3%
$400+               3.9%

How much do you typically spend on Eid gifts?

$0-$100         32.2%
$100-$200    30.8%
$200-$400    24.6%
$400+             12.4%

How much do you typically spend on your kids during Ramadan & Eid? (ex. books, flashcards, prayer mats, pj’s, activities)

$0-$50            37.4%
$50-$100       34.4%
$100-$200     19.1%
$200+               9.1%

How much do you typically spend on Fashion for the family for Eid? (ex. clothes, hijabs, jewelry, shoes)

$0-$50             20.7%
$50-$100         32.7%
$100-$300      36.6%
$300+               10%

Of the gifts you purchased during Eid, how many came from Muslim-owned businesses?

0-5      73.1%
5-10     18.6%
10+        8.4%

Did you purchase any Ramadan or Eid specific items that an influencer on social media talked about because of their post or story? (food, decor, gifts, etc…)

Yes   68.4%
No     31.6%

Are shipping costs a hurdle for you when buying Ramadan & Eid products?

Yes   81.3%
No    18.7%

Rank from Most Important to Least Important what influences your decision to buy from Muslim-owned businesses?

Very Important

Quality                     450 ppl
Design                      414 ppl
Price                         357 ppl
Verified Reviews    395 ppl
Shipping Costs       292 ppl
Shipping Speed      227 ppl

Somewhat Important

Shipping Speed     214 ppl
Shipping Costs      190 ppl
Verified Reviews   175 ppl
Price                        126 ppl
Design                      83 ppl
Quality                     47 ppl

Not Important

Shipping Speed     57 ppl
Verified Reviews  29 ppl
Price                        17 ppl
Shipping Costs     17 ppl
Quality                    0 ppl
Design                     0 ppl

How important is it that big box retailers (i.e. Target and Walmart) carry Muslim-owned Ramadan & Eid products?

Very Important              53%
Somewhat Important   34.3%
Not Important                  9.1%
Non Opinion                     3.7%

Which do you purchase more… items that say “Ramadan” or items that say “Eid”?

Ramadan        13.6%
Eid                   25.2%
Both Equally  61.2%

What Ramadan & Eid content are you most interested in?

Decor                85.3%
Gifts                   71.2%
Children            61.8%
Crafts & DIY     60.9%
Food                    54.2%
Fashion               38.7%

Do you decorate for Eid Al-Adha?

Yes   74.7%
No    25.3%

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